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跨境电商亚马逊什么是Feedback?如何提高卖家反馈等级?     

大家在做Listing优化时,往往可能会忽略了Seller Feedback。

据调查,美国有94%的人在购物前都要参考下Seller Feedback。所以虽然卖家反馈在Listing中不是最重要的指标,但是对于推动销量来说起到不小的作用。今天就一起来看看亚马逊Review和Feedback有何区别?
Review和Feedback是亚马逊上的两种评价系统,对于卖家来说都很重要。Review是指客户对产品Listing做出的评价,只要在亚马逊上有购物过的客户都可以在感兴趣的Listing上留下评价。即使Review不会直接反映到卖家店铺中去,但Review的数量以及质量都是可以直接影响到Listing的曝光和排名的。而Feedback通常被称为卖家店铺反馈。只要客户在卖家店铺里有购买过产品,就可以对卖家店铺评价。
什么是卖家反馈评价?
卖家反馈评价是客户从订单之日起90天内留下他们的卖家反馈评级以及他们希望随附的任何开放式评论。客户可以在这里评价关于客户服务、订单配送服务情况。要注意的是反馈被追踪为30天、90天、12个月、终身。所以说百分百好评是不大可能的。
注意:重要的是卖家的好评评级百分比(评级是4或5)。任何中评(评级是3)或差评(评级1或2)都会使卖家总体评价降低。
为什么亚马逊卖家的反馈很重要?
1.如果卖家的平均标准低于亚马逊标准,账户可能会暂停或者封号处理。
2.正面的反馈可以为客户购买决策提供积极的信息
3.赢得Buy Box有很多因素,其中就有反馈评级。
4.虽然亚马逊没有详细说过这点,但是卖家在有机搜索中的表现和反馈评级是存在关联的,据悉,这个门槛在96%或97%左右。低于这个标准,排名就会下降。排名随着反馈的下降也会继续下降
如何提高卖家反馈等级?
1.怎么得到正面反馈
在此之前,卖家要思考怎么做才能得到好评。除此之外还需要维持当前评级。想在亚马逊更好的销售产品,客户满意度一直是要重点关注的。想要获得正面反馈,小编提醒,产品规格描述方面要做到100%真实,不可过于夸大,另外的话就是及时回应客户。
2.客户咨询和反馈问题及时解决
及时回复客户信息,让顾客满意。虽然不代表这半夜三更必须要回复客户信息,但是我们至少要做到24小时内回复。
3.主动联系客户反馈
亚马逊针对卖家如何与买家联系,制定了严格的规则。所以卖家在联系买家的邮件中要注意措辞。卖家不能以物质奖励方式换取买家评价,但可以针对订单及其发运情况,向买家发送电子邮件。建议在邮件中添加产品评价和卖家反馈页的链接。
4.用专业态度和顾客沟通
尝试和购物不满意的买家沟通,是什么原因导致的不满意的。卖家都需要与客户礼貌并专业地沟通,试图从中改善体验。如果可以改善,可以请客户考虑是否删掉负面反馈。
亚马逊会在什么情况下删掉反馈?
亚马逊仅在以下情况下删除反馈:
反馈用语污秽或具有侮辱性;
发布的反馈包含了卖家个人信息;
整个反馈评论是产品评论,而不是反馈评论。
事实上,客户留下中差评的原因大多数是抱怨产品或是发货延迟,对于这两种解决方式:
1.卖家反馈里不能包含任何产品内容,只能包含所提供的服务。所以可以和亚马逊沟通,要求删除:“this is a product review, please remove it”。
2.FBA卖家,可以抹掉由物流引起的负面反馈纠纷,不计入卖家反馈评级。
注意:要删除中差评反馈,请在卖家中心Performance> Feedback and filter by Neutral and Negative进行相关操作,使用右侧的下拉菜单删除任何不到90天且不符合亚马逊政策的反馈

 803  已被阅读了5298次  楼主 2020-01-07 20:33:07
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27F
游客Lv0 
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 0   2021-01-06 14:57:13  回复
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26F
游客Lv0 
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 0   2020-11-07 04:41:12  回复
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25F
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 0   2020-09-27 01:39:00  回复
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24F
游客Lv0 
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 0   2020-09-22 15:57:25  回复
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23F
游客Lv0 
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 0   2020-09-18 15:36:00  回复
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22F
游客Lv0 
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 0   2020-09-15 12:25:59  回复
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21F
游客Lv0 
Hey there, I just found your site, quick question… My name’s Eric, I found a365.top after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well. So here’s my question – what happens AFTER someone lands on your site? Anything? Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever. That means that all the work and effort you put into getting them to show up, goes down the tubes. Why would you want all that good work – and the great site you’ve built – go to waste? Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry. But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket? You can – thanks to revolutionary new software that can literally make that first call happen NOW. Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site. You know, strike when the iron’s hot! CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better! That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them. Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility. Just this alone could be a game changer to make your website even more effective. Strike when the iron’s hot! CLICK HERE http://www.talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed. Thanks and keep up the great work! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately! It even includes International Long Distance Calling. Stop wasting money chasing eyeballs that don’t turn into paying customers. CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=a365.top
 0   2020-09-06 02:24:30  回复
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20F
游客Lv0 
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 0   2020-09-01 17:50:02  回复
guest
19F
游客Lv0 
Hey there, I just found your site, quick question… My name’s Eric, I found a365.top after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well. So here’s my question – what happens AFTER someone lands on your site? Anything? Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever. That means that all the work and effort you put into getting them to show up, goes down the tubes. Why would you want all that good work – and the great site you’ve built – go to waste? Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry. But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket? You can – thanks to revolutionary new software that can literally make that first call happen NOW. Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site. You know, strike when the iron’s hot! CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better! That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them. Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility. Just this alone could be a game changer to make your website even more effective. Strike when the iron’s hot! CLICK HERE http://www.talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed. Thanks and keep up the great work! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately! It even includes International Long Distance Calling. Stop wasting money chasing eyeballs that don’t turn into paying customers. CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=a365.top
 0   2020-08-28 08:10:18  回复
guest
18F
游客Lv0 
Hey there, I just found your site, quick question… My name’s Eric, I found a365.top after doing a quick search – you showed up near the top of the rankings, so whatever you’re doing for SEO, looks like it’s working well. So here’s my question – what happens AFTER someone lands on your site? Anything? Research tells us at least 70% of the people who find your site, after a quick once-over, they disappear… forever. That means that all the work and effort you put into getting them to show up, goes down the tubes. Why would you want all that good work – and the great site you’ve built – go to waste? Because the odds are they’ll just skip over calling or even grabbing their phone, leaving you high and dry. But here’s a thought… what if you could make it super-simple for someone to raise their hand, say, “okay, let’s talk” without requiring them to even pull their cell phone from their pocket? You can – thanks to revolutionary new software that can literally make that first call happen NOW. Talk With Web Visitor is a software widget that sits on your site, ready and waiting to capture any visitor’s Name, Email address and Phone Number. It lets you know IMMEDIATELY – so that you can talk to that lead while they’re still there at your site. You know, strike when the iron’s hot! CLICK HERE http://www.talkwithwebvisitors.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works. When targeting leads, you HAVE to act fast – the difference between contacting someone within 5 minutes versus 30 minutes later is huge – like 100 times better! That’s why you should check out our new SMS Text With Lead feature as well… once you’ve captured the phone number of the website visitor, you can automatically kick off a text message (SMS) conversation with them. Imagine how powerful this could be – even if they don’t take you up on your offer immediately, you can stay in touch with them using text messages to make new offers, provide links to great content, and build your credibility. Just this alone could be a game changer to make your website even more effective. Strike when the iron’s hot! CLICK HERE http://www.talkwithwebvisitors.com to learn more about everything Talk With Web Visitor can do for your business – you’ll be amazed. Thanks and keep up the great work! Eric PS: Talk With Web Visitor offers a FREE 14 days trial – you could be converting up to 100x more leads immediately! It even includes International Long Distance Calling. Stop wasting money chasing eyeballs that don’t turn into paying customers. CLICK HERE http://www.talkwithwebvisitors.com to try Talk With Web Visitor now. If you'd like to unsubscribe click here http://talkwithwebvisitors.com/unsubscribe.aspx?d=a365.top
 0   2020-08-28 06:36:15  回复

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